Yesterday MindTouch announced integration with many popular desktop publishing and user assistance development tools, bringing the power of the user experience-based platform to a wider spectrum of content authors. This is huge for companies that want to make that leap to stronger customer engagement and study/improve the user experience with their provided content, but have many authors or authoring teams too invested in an existing toolset.
They write:
In just a few clicks, content authors can publish to MindTouch from their existing tools. Hierarchies, cross-link references, image and page formats are maintained. Content is automatically and dynamically organized by tags and the site hierarchy. All content is indexed by a powerful search tool. Moreover, end user behavior can be analyzed to inform content, support and product strategy.
This enhanced offering brings content authors and product management teams closer together and helps paint a clearer image of how their target audiences use provided content and the products and services that content supports. Further, it brings the power of MindTouch analytics to deployment of compiled Help systems, allowing deeper insight into user behavior that was previously difficult to obtain.
