Is email going the way of the Dodo?

by Bill Swallow on May 17, 2009 · 7 comments

in Content Strategy

A recent exchange on a STC list, which then migrated to Twitter, has me wondering… Do you think email lists (listservs) are no longer a viable medium for information exchange? Have social networking sites and services rendered listservs redundant or archaic? I still believe that they have their place, especially where social networking sites or services might be blocked by employers.

One argument against listservs is that they don’t provide people with control over their involvement, claiming the only options a member has are to accept list mail or unsubscribe. Of course most listservs have multiple subscription options, and email clients have filters that allow people to block mail from certain addresses or domains if they don’t want to hear from certain people. Not ideal, but not as binary as receive everything or nothing.

What are your thoughts? Do listservs still play a big role in your networking and information exchange? Do you prefer social networks like Twitter and Facebook over email for sharing information? Do you see advantages of one medium over another? Please share your thoughts!

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