Are you on Twitter? If so, does this scenario seem familiar?
Imagine you’re at a large social gathering. You float from conversation to conversation, greeting old friends and acquaintances and meeting new ones. You have some interesting conversations with some of the new people you meet, so you hand them your card to keep in touch. At the close of the evening you return home, and your answering machine and email inbox are filled with business opportunities, marketing messages, and random hellos. As you go through them you realize these are all from the people you handed your cards to. What bothers you more than the messages is the context; there is no context, and the messages are not even remotely related to what you were conversing with these people about at the gathering. They are cold-contact messages devoid of any direct meaning to you.
Read my entire article posted on SocMedia101.com where I share my take on the practice of automatically direct-messaging new Twitter followers.
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